And who can blame him? After all Martin Margiela the godfather of Belgian fashion has been producing his own label for almost 10 years

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And who can blame him? After all, Martin Margiela, the godfather of Belgian fashion, has been producing his own label for almost 10 years without ever having allowed a face-to-face interview or his portrait to be published His avoidance of publicity has never done him any harm. So, for the time being at least, Olivier Theyskens is not available for commentAbove: Madonna takes Theyskens (and her brother Christopher) to the Oscars in 1998Right Frock coat, pounds 1,500Stylist's assistant Holly WoodMake-up Dina for Max Factor at IndustryModel Ruth Taylor at PremierClockwise from top left Chiffon check shirt, pounds 135; circle skirt, pounds 500 Jacket, pounds 495; wide trousers, pounds 300. Chiffon vest, to order; knitted hipster leggings, pounds 205 Leather trousers with skirt worn as top, pounds 560. All by Olivier Theyskens available from A la Mode, 36 Hans Crescent, London SW1 Enquiries 0171-584 2133.

The Sony Awards, the Oscars of British radio, are doled out on Wednesday night. Big names like Zoe Ball, Bob Geldof and John Peel are among the nominees. But lurking in the shadows, sweat patches under the arms of their salmon pink blazers, toupees tipsily askew as they finger their acceptance speeches, will be the untouchables of the airwaves. Like trolls beneath the bridge of fame, these are the much-ridiculed stars of local radio, each waiting for their moment to bask in the national spotlight. Some will be instantly recognisable as the vainglorious leisure-wear- clad buffoons parodied by Alan Partridge and Smashie and Nicey. But others are broadcasting heroes. Talented, committed and hugely popular, anonymous beyond their catchment areas but superstars within it, often working for peanuts (even former national jocks don't get much more than pounds 300 per show), theirs is a uniquely intense type of fame unrecognised by the national media, except in parody. But, as the figures show, to their listeners these broadcasters are more entertaining than Terry Wogan and more trusted than John Humphreys.Despite its terminally unfashionable image, local radio is booming.

The audience for the UK's 260 local stations dwarfs the ever-declining national broadcasters. The weekly reach for local and regional radio is over 32 million. That's an audience share of over 50 per cent, more than Radios 1, 2, 3 and 4 combined and three times all the national commercial radio stations put together.Local radio may be the graveyard for national jocks past their prime, but it's also the fecund allotment in which may sprout next year's Chris Morris or Mark Radcliffe.Owen Money, BBC Radio Wales "These people really care for me, but I care for them as well," says Owen Money (below left) "I just had my silver wedding and I had about 50 cards. My listeners send me presents, they knit me jumpers, they're wonderful I know the places they come from. I know the local pub, and I often make surprise visits to listeners who can't get out I'm a very emotional person I can tell you there's a lot of tears and a lot of joy I relate to most people who ring in. I'm just an ordinary man."Owen, 51, began his showbiz odyssey as a member of the early Sixties band, The Bystanders "I was in Germany at the same time as The Beatles," he says.